Most & Least Successful Weed Marketing Moments
A fresh round of hard-won advice.
The Broccoli Report
Friday, June 10, 2022
Time to read: 7 minutes, 18 seconds. Contains 1461 words.
Most & Least Successful Weed Marketing Moments: A fresh round of hard-won advice.
Truly great marketing can come from careful, precision planning, and it can also come from a stroke of stoned luck. And sometimes, great ideas fall flat. Campaigns positioned for greatness can wither in front of the wrong demographic. And then, there is the added complication of marketing as a cannabis brand. Between SMS text marketing crackdowns, social platform censorship, and strict limits on cannabis-centric advertising, it’s challenging to get a campaign to connect. Every single marketing expense can feel like a risky stab in the dark.
Today, in a new session of our popular marketing wins and losses roundtable, three brands across the THC, CBD, and accessory spectrums answer a simple question: What single marketing moment was the most worthwhile for your brand?
Spoiler: This is no cheat sheet. Every brand is, of course, very different, and the best campaigns usually feel tailor-made for the brand in question. But through their marketing highs and lows, each brand here learned something unique about honing their approach, and hopefully, you can, too.
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