Trend Report: Being Less High, Faster

Floating in a most peculiar way.

The Broccoli Report
Friday, June 23, 2023
Time to read: About 6 minutes. Contains 1,190 words.

“Greened out” in a different way here. (Anyone who’s run a harvest with too few of trimmers can relate).

Among the usual flow of product launch announcements throughout my inbox and Google alerts this past week, one stood out. It was about a mother and son duo developing a sort of anti-edible in Massachusetts—a chocolate bar called that helps you come down from a THC high faster. These Soft Landing chocolates remind me of Green Out, a product sold in groceries and licensed dispensaries in Oregon that aims to fade your high faster when you feel too high. 

I was really fascinated when Green Out launched, all too aware of the common problem of accidentally consuming too much THC; how so many of us have at least one nightmare story of getting way too high on too strong of an edible or oil dab. Mine took place during a 3D screening of the off-putting 2010 version Alice in Wonderland, and if there had been something available to help me sober up in time to enjoy In and Out on the way home with my friends, I would’ve paid triple the cost of that 3D IMAX movie ticket for it to fade more quickly.

Do these products actually work? We’ll get to that in a minute. What’s more interesting to me is that they exist at all. This is a new category in the cannabis realm; a totally different kind of product aiming to serve a novel purpose in cannabis consumers’ cabinets. And while there may not be one of these high halters for sale in every state right now, as more states kick off legal sales and more people try out these products for the first time—not to mention higher and higher THC contents driving dispensary inventories—you can bet these types of products are set to trend coast-to-coast. 

Today’s newsletter digs into the market state that got us here and what the proliferation of anti-high products says about the average consumer’s experience.